ABOUT US
In the cross-border jewelry sector, Fansheng International Jewelry is a representative domestic light luxury jewelry brand, and its overseas expansion strategy and operating model are noteworthy.
Brand Background and Positioning: Founded in 2017, Fansheng International Jewelry positions itself as a light luxury fashion jewelry brand, focusing on original designs and everyday styling, competing with international brands such as Swarovski and Pandora. Its founder, Xu Yibin, has a family background in the jewelry supply chain and thirty years of experience in the jewelry industry, providing support for the brand’s design capabilities and international vision.
Brand Background and Positioning: Founded in 2017, Fansheng International Jewelry positions itself as a light luxury fashion jewelry brand, focusing on original designs and everyday styling, competing with international brands such as Swarovski and Pandora. Its founder, Xu Yibin, has a family background in the jewelry supply chain and thirty years of experience in the jewelry industry, providing support for the brand’s design capabilities and international vision.